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Terms of Service

Please read these terms carefully before using the Reefzoo platform. By accessing or using our services, you agree to be bound by these terms.

Last updated: March 20, 2025
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1INTRODUCTION

1.1Purpose and Scope

These Terms of Service ("Terms") constitute a legally binding agreement between you and Reefzoo LLC ("Reefzoo," "we," "us," or "our") governing your access to and use of the Reefzoo website, services, applications, and tools (collectively, the "Platform"). The Platform provides a specialized marketplace and community for the reef aquarium hobby, connecting buyers, sellers, and enthusiasts through integrated commerce, community, and knowledge-sharing features.

These Terms apply to all users of the Platform, including unregistered visitors, registered users, verified sellers, administrators, and moderators. By accessing or using any aspect of the Platform, you agree to abide by these Terms and all incorporated policies.

1.2Acceptance of Terms

You accept these Terms by clicking on a button indicating your acceptance, by executing a document that references them, or by using the Platform. If you do not agree to these Terms, you must not access or use the Platform.

For registered users, you acknowledge and agree that these Terms constitute a binding contract between you and Reefzoo, even though it is electronic and is not physically signed by either party. You further acknowledge that you have had the opportunity to print these Terms for your records.

1.3Definitions

Throughout these Terms, we use certain defined terms that have the following meanings:

  • "Platform" refers to Reefzoo's website, applications, services, and tools.
  • "User" refers to any individual or entity that accesses or uses the Platform, whether registered or unregistered.
  • "Registered User" refers to any User who has created an account on the Platform.
  • "Seller" refers to a User who has been approved by Reefzoo through application or invitation to list and sell items through the Platform.
  • "Insider" refers to Users with special access privileges to the Insider Market.
  • "Admin" refers to Reefzoo employees or contractors with administrative access to the Platform.
  • "Moderator" refers to Users designated to enforce community standards and manage content.
  • "Content" refers to all text, graphics, photographs, images, illustrations, audio, video, and other material that is posted, uploaded, or otherwise made available on the Platform.
  • "Listing" refers to an item or service offered for sale through the Platform.
  • "Marketplace" refers to the e-commerce functionality of the Platform.
  • "Community" refers to the social and interactive features of the Platform.
  • "Insights" refers to the educational and informational content featured on the Platform.
  • 1.4Relationship with Other Agreements

    These Terms incorporate and are subject to the following additional policies and agreements, which together form the entire agreement between you and Reefzoo:

  • Privacy Policy, which governs our collection, use, storage, and disclosure of your personal information.
  • Seller Policies, which provide additional terms applicable to Sellers using the Platform.
  • Community Guidelines, which establish standards for user behavior and content.
  • In the event of any conflict between these Terms and any other agreement or policy, these Terms shall govern, unless expressly stated otherwise in such agreement or policy.

    1.5Effective Date and Modifications

    These Terms are effective as of March 20, 2025 and replace any prior versions. The date of the most recent substantive revision will be indicated at the bottom of these Terms.

    Reefzoo reserves the right to modify these Terms at any time in its sole discretion. If we make material changes to these Terms, we will provide notification through the Platform and/or via email if you have provided a valid email address. Your continued use of the Platform after such notification constitutes your acceptance of the modified Terms.

    It is your responsibility to review these Terms periodically. By continuing to use the Platform after any modifications, you agree to be bound by the modified Terms.

    2ELIGIBILITY & ACCOUNT MANAGEMENT

    2.1Age and Capacity Requirements

    You must be at least 18 years of age to create an account and use the Platform. By using the Platform, you represent and warrant that you are at least 18 years old and have the legal capacity to enter into these Terms and be bound by them.

    If you are accessing the Platform on behalf of a business entity, you represent and warrant that you have the authority to bind that entity to these Terms.

    2.2Account Creation Requirements

    To access certain features of the Platform, you must create an account. When creating an account, you agree to:

  • Provide accurate, current, and complete information;
  • Maintain and promptly update your account information;
  • Maintain the security of your account;
  • Accept responsibility for all activities that occur under your account; and
  • Notify Reefzoo immediately of any unauthorized use of your account or any other breach of security.
  • Reefzoo reserves the right to refuse registration, cancel accounts, or remove or edit content in its sole discretion.

    2.3User Roles and Permissions

    The Platform has different user roles with varying permissions:

  • Registered Users can browse listings, make purchases, participate in the Community, create reef system profiles, and access Insights content.
  • Sellers have all Registered User permissions plus the ability to create a store profile, list items for sale, access seller tools, and participate in the Insider Market.
  • Insiders have all Registered User permissions plus access to the Insider Market.
  • Moderators are designated Users who help enforce community standards and may have special content management permissions.
  • Admins are Reefzoo personnel with full platform access and management capabilities.
  • Reefzoo reserves the right to modify, add, or remove user roles and associated permissions at any time.

    2.4Account Credentials and Security

    You are responsible for safeguarding your account credentials and for any activity resulting from the use of your credentials. You agree to:

  • Create a strong, unique password;
  • Keep your password and other account details confidential;
  • Not share your account with others or allow others to access your account;
  • Log out from your account at the end of each session; and
  • Notify Reefzoo immediately if you suspect any unauthorized access to your account.
  • Reefzoo will not be liable for any loss or damage arising from your failure to protect your account credentials.

    2.5Account Information Accuracy

    You must keep your account information accurate, complete, and up-to-date, particularly your email address, payment information, and shipping address. Failure to maintain accurate information may result in your inability to access the Platform, complete transactions, or receive important notifications.

    Reefzoo reserves the right to verify the accuracy of any information you provide and to terminate your account if you provide false, outdated, or incomplete information.

    2.6User-Initiated Account Termination

    You may terminate your Registered User account at any time through the Platform's account settings. Upon termination:

  • Your access to your account will cease;
  • Your profile and listings (if applicable) will be removed from public view;
  • Any pending transactions must be completed or canceled according to the Platform's policies; and
  • Certain information may be retained as described in our Privacy Policy.
  • Sellers must contact Reefzoo support to properly deactivate their Seller account to ensure proper handling of any outstanding orders, payments, or other obligations.

    2.7Platform-Initiated Account Suspension or Termination

    Reefzoo reserves the right to suspend or terminate your account and access to the Platform at any time for any reason, without notice or liability to you. Grounds for account suspension or termination include, but are not limited to:

  • Violation of these Terms or any incorporated policy;
  • Engagement in fraudulent, deceptive, or illegal activities;
  • Non-payment of fees or other amounts owed to Reefzoo;
  • Prolonged inactivity;
  • Receipt of multiple complaints or negative feedback;
  • Posting of prohibited content;
  • Any activity that could harm Reefzoo, the Platform, or other Users; or
  • Upon request of law enforcement or other government agencies.
  • Reefzoo may, but is not obligated to, provide you with a warning before suspending or terminating your account.

    2.8Data Retention and Account Deletion

    When your account is terminated (either by you or by Reefzoo):

  • We may retain certain information as necessary for our legitimate business purposes and as required by law;
  • Content you have posted publicly on the Platform may remain visible to others;
  • We will handle your personal information as described in our Privacy Policy; and
  • You remain liable for any outstanding obligations related to your use of the Platform.
  • Complete deletion of all account data may be requested but will be subject to our legal obligations and legitimate business interests as detailed in our Privacy Policy.

    2.9Special Provisions for Seller Accounts

    Access to Seller features is restricted and requires specific approval from Reefzoo. To become a Seller:

  • You must submit an application or receive a direct invitation from Reefzoo;
  • You must provide additional information and verification as requested;
  • You must comply with Seller-specific policies and requirements;
  • You must maintain the standards and practices established for Sellers; and
  • You must complete the onboarding process, which may include Stripe Connect account setup.
  • Seller status is granted at Reefzoo's sole discretion and may be revoked at any time if Seller standards are not maintained. Additional terms for Sellers are detailed in Section 4 of these Terms.

    3MARKETPLACE OPERATIONS

    3.1Relationship between Reefzoo, Sellers, and Buyers

    Reefzoo provides a platform that connects buyers and sellers in the reef aquarium hobby. You understand and agree that:

  • Reefzoo is not a party to any transaction between buyers and sellers on the Platform.
  • Reefzoo acts solely as a venue that brings together buyers and sellers.
  • Reefzoo has no control over and does not guarantee: the existence, quality, safety, suitability, or legality of items advertised; the accuracy of listings; the ability of sellers to sell items; the ability of buyers to pay for items; or that a buyer or seller will actually complete a transaction or return an item.
  • The formation of a contract of sale occurs directly between buyer and seller, not with Reefzoo.
  • Reefzoo is not an agent, representative, trustee, or fiduciary of either buyer or seller in any transaction.
  • Buyers and sellers are independent parties and Reefzoo does not verify or confirm the qualifications, background, or identity of users, although we reserve the right to conduct any security or verification checks at our discretion.

    3.2Marketplace Service Description

    Reefzoo's Marketplace provides the following services:

  • A platform for sellers to list coral, reef-related products, and equipment for sale
  • A platform for buyers to discover and purchase items
  • Secure payment processing for transactions
  • Communication tools for buyers and sellers to interact
  • Order management tools for both buyers and sellers
  • Multiple market tiers including the Main Market and Insider Market
  • Verification processes for sellers
  • Reefzoo is continually developing and improving the Platform. We reserve the right to change, suspend, or discontinue any aspect of our services at any time without notice or liability.

    3.3Commission Structure and Fees

    Reefzoo charges the following fees for use of the Marketplace:

  • Seller Commission: 8.0% of the total transaction value (including both item price and shipping cost), which is deducted from the seller's earnings.
  • Platform Fee: 3.5% of the total transaction value (including both item price and shipping cost), which is paid by the buyer and added to the total order cost.
  • These fees help cover the costs of platform development, operations, payment processing, and other services. You acknowledge and agree that:

  • All fees are subject to change at Reefzoo's discretion.
  • Changes to fees will be communicated through the Platform.
  • Continued use of the Platform after fee changes constitutes acceptance of the new fee structure.
  • Additional fees may apply for premium services or features as they become available.
  • 3.4Payment Processing

    All payments on Reefzoo are processed through Stripe Connect. By using the Platform, you agree to:

  • Provide accurate and complete payment information.
  • Authorize Reefzoo to charge the applicable fees for transactions.
  • Accept the terms and conditions of our payment processor.
  • For buyers: When you place an order, your payment method will be authorized but not charged until the seller accepts your order. If the seller rejects your order or does not accept it within 24 hours, no charge will be processed.

    For sellers: When you accept an order, the buyer's payment will be processed, and funds (minus applicable fees) will be transferred directly to your connected Stripe account. You are responsible for ensuring your Stripe account is properly set up to receive payments.

    3.5Order Acceptance and Fulfillment Responsibility

    Sellers are solely responsible for accepting, rejecting, and fulfilling orders. When a buyer places an order:

  • The seller has 24 hours to accept or reject the order.
  • If the seller does not respond within 24 hours, the order will be automatically canceled.
  • Once a seller accepts an order, they enter a binding contract with the buyer to fulfill that order according to the listing description and their stated policies.
  • Sellers are solely responsible for fulfilling accepted orders accurately, safely, and on time.
  • Reefzoo does not guarantee that sellers will fulfill orders as described or in a timely manner.
  • Buyers acknowledge and agree that by placing an order, they are entering into a direct contractual relationship with the seller, not with Reefzoo.

    3.6Shipping Responsibility Disclaimer

    Sellers are solely responsible for all aspects of shipping items sold through the Platform. Specifically:

  • Reefzoo does not create shipping labels, arrange shipping, or have any responsibility for when or how orders are shipped.
  • Once an order is accepted, it is entirely the seller's responsibility to use their own carrier relationships to ship the item.
  • Sellers bear all risk and responsibility for items until they are delivered to the buyer.
  • Reefzoo is not liable for any loss, damage, delay, or other issues related to shipping.
  • Buyers and sellers acknowledge that shipping live organisms such as coral is inherently risky, and neither party should assume guaranteed survival during transit.
  • Sellers are responsible for complying with all applicable shipping regulations, especially those related to live organisms.
  • Both parties acknowledge that Reefzoo has no involvement in the shipping process beyond providing a platform for recording shipping information.

    3.7Tracking Information Requirements

    Sellers are required to:

  • Enter carrier information and tracking numbers into the Platform once available.
  • Keep tracking information up-to-date and accurate.
  • Monitor shipments and address any shipping issues directly with the carrier and buyer.
  • While Reefzoo strongly encourages sellers to provide tracking information through our integrated tracking system, failure to do so:

  • Does not constitute a breach of Reefzoo's Terms of Service on its own, though repeated failures may result in consequences.
  • May result in disciplinary action at Reefzoo's discretion, including but not limited to account suspension, restrictions, or termination.
  • Reefzoo reserves the right to take action against sellers who consistently fail to provide tracking information, but Reefzoo is not liable to buyers for a seller's failure to provide tracking information.

    3.8Order Cancellation Process

    Order cancellations are handled directly between buyers and sellers:

  • If a buyer wishes to cancel an order, they must contact the seller directly. Reefzoo is not involved in this process.
  • If a seller has not yet accepted an order, the buyer may cancel it within the Platform.
  • Once an order is accepted, cancellation is at the seller's discretion according to their stated policies.
  • Reefzoo does not mediate disputes regarding order cancellations.
  • If a seller does not accept an order within 24 hours, the order will be automatically canceled, and the buyer will not be charged.
  • 3.9Disputes and Refunds

    All disputes and refunds are handled directly between buyers and sellers without Reefzoo's involvement:

  • Reefzoo does not mediate or resolve disputes between users.
  • Reefzoo does not process refunds; these must be handled directly by the seller through their payment processor.
  • Buyers agree to contact sellers directly regarding any issues with orders, including but not limited to: damaged items, dead-on-arrival (DOA) organisms, missing items, or items not as described.
  • Sellers are responsible for establishing and communicating clear policies regarding DOA claims, returns, exchanges, and refunds.
  • Buyers agree to review and accept the seller's policies before placing an order.
  • In the event of a dispute, buyers and sellers agree to work directly with each other to reach a resolution.
  • Reefzoo may, at its sole discretion, provide contact information to facilitate communication between parties, but has no obligation to do so.
  • 3.10Prohibited Transactions

    Certain types of transactions are prohibited on Reefzoo:

  • Sales of items that violate applicable laws or regulations.
  • Sales of coral species or other marine life prohibited by local, state, federal, or international law.
  • Fraudulent transactions or misrepresented items.
  • Transactions that violate intellectual property rights.
  • Transactions designed to manipulate Reefzoo's systems or avoid fees.
  • Reefzoo reserves the right to remove listings, cancel transactions, or take other actions for prohibited activities at its sole discretion.

    3.11Marketplace Limitation of Liability

    To the fullest extent permitted by law, Reefzoo disclaims all liability related to transactions between users:

  • Reefzoo is not liable for any disputes between buyers and sellers.
  • Reefzoo is not responsible for the quality, safety, legality, or delivery of items sold through the Platform.
  • Reefzoo makes no warranties regarding items sold through the Platform or the conduct of users.
  • Reefzoo does not guarantee the accuracy of listings or the ability of sellers to sell items as described.
  • Reefzoo is not responsible for any loss, damage, or death of livestock during shipping or after delivery.
  • Reefzoo is not liable for any direct, indirect, incidental, special, consequential, or punitive damages arising from transactions between users.
  • By using the Platform, you release Reefzoo from any claims related to transactions between users.

    3.12Taxes and Compliance

    Users are responsible for:

  • Collecting and remitting all applicable taxes related to transactions.
  • Complying with all applicable laws and regulations, including those related to the sale and shipping of live organisms.
  • Obtaining any necessary permits, licenses, or other authorizations required for their activities.
  • Ensuring compliance with all local, state, federal, and international laws regarding the sale, purchase, and transport of reef organisms.
  • Reefzoo is not responsible for determining or advising on tax obligations or regulatory compliance related to user transactions.

    4SELLER SPECIFIC PROVISIONS

    4.1Seller Verification Process

    Reefzoo maintains a selective verification process for all sellers on the Platform. To become a verified seller:

  • You must submit an application or receive a direct invitation from Reefzoo.
  • You must provide accurate business information as requested.
  • You must complete all required verification steps, including setting up a Stripe Connect account.
  • You must agree to additional terms specific to sellers.
  • Reefzoo reserves the right to deny seller applications at its sole discretion. Verification status may be revoked if a seller fails to maintain Reefzoo's standards or violates these Terms.

    4.2Listing Requirements and Restrictions

    All listings on Reefzoo must:

  • Include accurate and complete descriptions of the item being sold.
  • Use clear, original photographs that accurately represent the actual item for sale.
  • Include all relevant information regarding size, condition, and care requirements.
  • Specify shipping methods, costs, and any geographic limitations.
  • Comply with all applicable laws and regulations.
  • Not infringe on any third party's intellectual property rights.
  • Listings must not contain:

  • Misleading or false information.
  • Prohibited species or items.
  • Content that violates Reefzoo's Community Standards.
  • 4.3Seller Responsibilities

    Sellers on Reefzoo are responsible for:

  • Maintaining accurate and up-to-date store information.
  • Fulfilling orders as described and in a timely manner.
  • Communicating promptly with buyers about orders.
  • Providing accurate tracking information once available.
  • Setting clear policies regarding shipping, returns, exchanges, and DOA claims.
  • Handling disputes and customer service issues directly with buyers.
  • Complying with all applicable laws, regulations, and industry standards.
  • Maintaining the quality standards expected of Reefzoo sellers.
  • 4.4Seller Policies

    Sellers must establish and clearly communicate policies regarding:

  • Shipping methods, timeframes, and geographic limitations.
  • Dead-on-arrival (DOA) claims and requirements.
  • Returns, exchanges, and refunds.
  • Order cancellations.
  • Sellers are bound by their stated policies and must honor them consistently. Reefzoo does not enforce seller policies but reserves the right to take action against sellers who consistently fail to honor their stated policies.

    4.5Consequences for Policy Violations

    Reefzoo may take the following actions for violations of these Terms or seller-specific policies:

  • Issue warnings or notifications of violation.
  • Temporarily suspend selling privileges.
  • Remove or demote listings.
  • Revoke verification status.
  • Permanently terminate seller accounts.
  • Reefzoo maintains sole discretion in determining appropriate consequences for policy violations. Severity and frequency of violations will be considered when determining consequences.

    4.6Insider Market Special Terms

    The Insider Market is a specialized marketplace intended primarily for seller-to-seller transactions:

  • Access is limited to verified sellers and designated Insider users.
  • Items listed in the Insider Market must comply with all standard listing requirements.
  • Sellers may move listings between the Main Market and Insider Market as appropriate.
  • Reefzoo reserves the right to modify Insider Market access and features at any time.
  • Additional Insider Market terms may be provided in separate seller-specific agreements.

    4.7Seller Performance Standards

    Reefzoo expects sellers to maintain high standards of service, including:

  • Prompt communication with buyers.
  • Accurate product descriptions and photos.
  • Timely order processing and shipping.
  • Proper packaging for safe delivery.
  • Consistent adherence to stated policies.
  • Professional handling of customer issues.
  • Reefzoo may review seller performance and take appropriate action for sellers who consistently fail to meet these standards.

    4.8Store Status Management

    Sellers can manage their store status through the Platform:

  • Normal operational status (OPEN)
  • Temporary closure for vacation or other reasons (VACATION)
  • Long term closures (CLOSED)
  • Sellers must maintain accurate store status to ensure proper buyer expectations. Reefzoo may modify a seller's store status under certain circumstances, including policy violations or platform maintenance.

    5LIVESTOCK & SPECIALTY ITEMS

    5.1Special Considerations for Live Coral and Marine Life

    The sale of live organisms through Reefzoo carries special considerations:

  • Live organisms are unique specimens with natural variations in appearance, color, and behavior.
  • Photographs represent the general appearance of the organism but may not capture all variations.
  • Adaptation to new environments may cause temporary or permanent changes in appearance.
  • Growth rates, coloration, and long-term health depend on proper care conditions that vary by species.
  • Users acknowledge that live organisms are not manufactured products and should be treated with appropriate care and understanding of their biological nature.

    5.2Inherent Risks Disclosure for Livestock Shipping and Purchase

    Both buyers and sellers acknowledge that shipping and transferring live marine organisms involves inherent risks:

  • Stress during handling and shipping may affect the organism's appearance and health.
  • Temperature fluctuations, shipping delays, and handling conditions may impact survival.
  • Acclimation methods and tank conditions significantly influence long-term success.
  • Different organisms have varying sensitivities to shipping and environment changes.
  • No party, including sellers and Reefzoo, can guarantee the survival or specific appearance of livestock after shipping.

    5.3Buyer Acknowledgment of Risks

    By purchasing livestock through Reefzoo, buyers explicitly acknowledge and accept:

  • The inherent risks associated with shipping live organisms.
  • That proper acclimation upon receipt is critical to organism survival.
  • That tank conditions must be appropriate for the specific organism purchased.
  • That long-term success requires research and appropriate care specific to each species.
  • That survival cannot be guaranteed by any party.
  • 5.4Compliance with Applicable Laws and Regulations

    All users involved in livestock transactions must comply with:

  • Federal, state, and local laws regarding the purchase, sale, and possession of marine organisms.
  • Shipping regulations specific to live organisms.
  • Any permit or licensing requirements applicable to the species being sold or purchased.
  • Import/export restrictions, where applicable.
  • Endangered species protections and regulations.
  • Responsibility for compliance rests solely with the buyers and sellers. Reefzoo is not responsible for determining the legality of any transaction.

    5.5Prohibited Species and Items

    The following may not be sold on Reefzoo:

  • Species prohibited by federal, state, or local law.
  • Species listed under CITES Appendix I unless with proper documentation.
  • Illegally harvested or collected organisms.
  • Organisms from prohibited collection areas.
  • Invasive species restricted in the buyer's location.
  • Reefzoo reserves the right to remove listings for any species or items that may violate applicable laws or regulations.

    5.6DOA Claims Process

    Dead-on-arrival (DOA) claims are handled directly between buyers and sellers:

  • Buyers must follow the seller's stated DOA policy and documentation requirements.
  • Sellers establish their own DOA policies, including timeframes for reporting, photo documentation requirements, and resolution methods.
  • All DOA claims must be initiated directly with the seller, not through Reefzoo.
  • Resolution of DOA claims is the sole responsibility of the buyer and seller.
  • Reefzoo has no role in processing, mediating, or resolving DOA claims.

    5.7Seller-Buyer Relationship for Livestock Claims

    The relationship between buyers and sellers for livestock claims is direct and does not involve Reefzoo:

  • Buyers must contact sellers directly regarding any livestock issues.
  • Sellers are responsible for addressing claims according to their stated policies.
  • Any resolutions, including replacements, credits, or refunds, are arranged directly between the buyer and seller.
  • Disputes that cannot be resolved between the parties remain the responsibility of those parties.
  • Reefzoo does not guarantee or enforce any particular outcome for livestock claims and bears no responsibility for the resolution of such claims.

    6USER-GENERATED CONTENT

    6.1Definition of User Content

    "User Content" refers to any content that you post, upload, share, store, or otherwise provide through the Platform. This includes, but is not limited to:

  • Text-based content such as posts, comments, messages, and reviews
  • Images, photographs, and videos
  • Reef system profiles and updates
  • Listing descriptions and photos
  • User profile information
  • Questions, answers, and discussion contributions
  • Any other materials you submit or make available through the Platform
  • 6.2License Grant to Reefzoo for User Content

    By posting User Content on or through the Platform, you grant Reefzoo a non-exclusive, worldwide, royalty-free, irrevocable, sublicensable, perpetual license to use, display, edit, modify, reproduce, distribute, store, and prepare derivative works of your User Content. This license allows Reefzoo to:

  • Display your content across the Platform
  • Promote Reefzoo, your listings, or other content
  • Format and organize your content for optimal display
  • Use your content in marketing materials and promotions
  • Translate your content to other languages
  • Make technical changes to ensure proper functionality
  • This license is necessary for Reefzoo to operate the Platform and provide services to you and other users. You represent and warrant that you have all rights necessary to grant this license.

    6.3Content Ownership Clarification

    You retain all ownership rights to your User Content. Reefzoo does not claim ownership of your content but requires the license described above to operate the Platform. By posting User Content, you represent and warrant that:

  • You own or have obtained all necessary rights to the content
  • The content does not infringe on any third party's rights
  • The content complies with these Terms and all applicable laws
  • 6.4Prohibited Content Categories

    You must not post User Content that:

  • Infringes on intellectual property rights
  • Contains illegal, obscene, defamatory, threatening, harassing, or abusive material
  • Contains personal or private information about another person without their consent
  • Promotes discrimination, bigotry, racism, or hatred
  • Is false, misleading, or deceptive
  • Contains malicious code, viruses, or other harmful components
  • Advertises products or services not related to the reef aquarium hobby without permission
  • Violates any applicable laws or regulations
  • Attempts to impersonate another person or entity
  • Contains spam or is designed to manipulate platform metrics
  • 6.5Content Removal Rights

    Reefzoo reserves the right to:

  • Remove any User Content at our sole discretion, without notice
  • Refuse to publish or transmit any User Content
  • Edit, restrict, or delete content for any reason
  • Disable or remove content in response to legal threats or claims
  • Remove content that violates these Terms or any applicable policies
  • Reefzoo is not obligated to remove or edit content that you may find objectionable and has no duty to monitor User Content. However, we may monitor content to administer the Platform and enforce our policies.

    6.7User Responsibility for Posted Content

    You are solely responsible for all User Content that you post on the Platform. This responsibility includes:

  • Ensuring that your content is accurate and not misleading
  • Verifying that your content does not violate any third party's rights
  • Maintaining the security of your account to prevent unauthorized postings
  • Accepting any legal consequences that may arise from your content
  • Reefzoo does not endorse any User Content and has no obligation to prescreen, monitor, edit, or remove User Content, though we reserve the right to do so.

    6.8Review Guidelines and Integrity

    Reviews are an important part of the Reefzoo community. When posting reviews:

  • Reviews must be based on actual experiences with the reviewed seller or item
  • Reviews must be factual, fair, and honest
  • Reviews should not contain promotional content or spam
  • Sellers may not offer incentives for positive reviews or removal of negative reviews
  • Users must not manipulate the review system through multiple accounts or other deceptive practices
  • Users must not post reviews on behalf of others
  • Reefzoo reserves the right to remove reviews that violate these guidelines or to take action against users who manipulate the review system.

    7COMMUNITY STANDARDS

    7.1Expected User Behavior

    Reefzoo is a community built on shared passion for the reef aquarium hobby. All users are expected to:

  • Treat others with respect and courtesy
  • Engage in constructive and relevant discussions
  • Share accurate information to the best of their knowledge
  • Respect the intellectual property rights of others
  • Use appropriate language and content for a diverse audience
  • Be honest in all interactions
  • Contribute positively to the community
  • Help create a supportive environment for all hobbyists
  • 7.2Prohibited Behaviors and Content

    The following behaviors and content are prohibited on Reefzoo:

  • Harassment, threats, or intimidation directed at other users
  • Hate speech or content that promotes discrimination
  • Sharing of explicit, obscene, or pornographic material
  • Spamming, flooding, or other disruptive behaviors
  • Impersonation of other users, Reefzoo staff, or third parties
  • Manipulation of platform metrics or systems
  • Sharing of personal information about others without consent
  • Commercial solicitation outside designated marketplace areas
  • Creation of multiple accounts for deceptive purposes
  • Any activities that violate applicable laws or regulations
  • Deliberate spreading of misinformation that could cause harm
  • Incitement of others to violate these Terms
  • 7.3Moderation Policies

    Reefzoo moderates content and user behavior to maintain a positive community:

  • Moderation may be performed by Reefzoo staff or designated moderators
  • Moderation decisions are made at the sole discretion of Reefzoo
  • Moderation actions may include content removal, editing, or user sanctions
  • Reefzoo may implement automated moderation tools to assist with policy enforcement
  • Moderation may occur before or after content is publicly visible
  • Repeated violations will lead to escalating consequences
  • Users should understand that moderation is intended to maintain community standards and is not a limitation on free expression.

    7.4Reporting Mechanisms for Violations

    If you encounter content or behavior that violates these Terms:

  • Use the report function where available within the Platform
  • Provide specific details about the violation
  • Include the location of the violating content
  • Explain how the content violates our Terms or policies
  • Avoid making false or malicious reports
  • Reefzoo will review reports and take appropriate action based on our policies. Not all reports will result in content removal or user sanctions.

    7.5Consequences for Violations

    Users who violate these Terms or Community Standards may face the following consequences:

  • Warnings or educational notices
  • Temporary restrictions on account features
  • Content removal
  • Temporary account suspension
  • Permanent account termination
  • Prohibition from creating new accounts
  • The specific consequences will depend on the nature, severity, and frequency of violations. Reefzoo maintains sole discretion in determining appropriate consequences for violations.

    7.6Appeals Process for Moderation Decisions

    Users may appeal certain moderation decisions:

  • Appeals must be submitted within 30 days of the moderation action
  • Appeals should include specific reasons why the decision should be reconsidered
  • New information or context may be provided to support the appeal
  • Appeals will be reviewed by Reefzoo staff not directly involved in the original decision
  • Not all moderation decisions are eligible for appeal, and Reefzoo reserves the right to make final determinations in all cases. The appeals process is provided as a courtesy and is not a legal right.

    7.7Reefzoo's Right to Remove Content or Users

    Reefzoo reserves the absolute right to:

  • Remove any content for any reason without prior notice
  • Suspend or terminate user access for any reason
  • Modify or discontinue any aspect of the Platform
  • Restrict access to certain features or content
  • Take any other actions deemed necessary to protect the Platform and its users
  • Reefzoo is not required to provide reasons for content removal or account actions, though we generally attempt to do so for significant enforcement actions. These rights are essential to maintaining the integrity and safety of the Platform.

    8INTELLECTUAL PROPERTY

    8.1Reefzoo Trademarks and Copyrights

    Reefzoo owns all intellectual property rights related to the Platform, including but not limited to:

  • Trademarks, service marks, and trade names (including "Reefzoo" and the Reefzoo logo)
  • Copyrights in all content created by Reefzoo
  • Design elements, graphics, and user interface
  • Software code, architecture, and functionality
  • Business processes and methods
  • These intellectual property rights are protected by United States and international laws. No right, title, or interest in Reefzoo's intellectual property is transferred to you through your use of the Platform.

    8.2License to Use the Platform

    Reefzoo grants you a limited, non-exclusive, non-transferable, and revocable license to access and use the Platform solely in accordance with these Terms. This license is for personal and non-commercial use, except as explicitly permitted for Sellers under these Terms. This license does not include the right to:

  • Modify, adapt, or hack the Platform
  • Reverse engineer any aspect of the Platform
  • Access the Platform by any means other than through the interfaces provided by Reefzoo
  • Use the Platform for any illegal or unauthorized purpose
  • Copy, distribute, or reproduce any part of the Platform without permission
  • Remove any copyright, trademark, or other proprietary notices
  • Reefzoo reserves the right to terminate this license at any time for any reason.

    8.3Restrictions on Use of Reefzoo IP

    You may not use Reefzoo's intellectual property without prior written permission, including:

  • Using the Reefzoo name or logo in any way that suggests partnership or endorsement
  • Registering domain names, social media accounts, or other online identities that incorporate Reefzoo trademarks
  • Using Reefzoo's designs, layouts, or distinctive visual elements
  • Copying or adapting Reefzoo's content, features, or functionality
  • Creating derivative works based on any aspect of the Platform
  • Limited exceptions may be granted for promotional purposes by verified sellers, but such exceptions must be explicitly authorized in writing by Reefzoo.

    8.4CoralDB and Insights Content Ownership

    All content within CoralDB and the Insights section of the Platform is the exclusive property of Reefzoo or its licensors. This includes:

  • Coral species data and information
  • Market analysis and trends
  • Educational articles and materials
  • Proprietary methodologies and taxonomies
  • Graphics, charts, and visualizations
  • This content may not be reproduced, distributed, or used for any purpose without Reefzoo's express permission, regardless of whether it is accessible to all users or only to premium subscribers.

    8.5Third-Party Content and Services

    The Platform may incorporate content and services from third parties:

  • Third-party content remains the property of its respective owners
  • Links to third-party websites do not constitute endorsement
  • Reefzoo is not responsible for third-party content or services
  • Use of third-party services may be subject to additional terms and conditions
  • Users must respect the intellectual property rights of third parties when using the Platform
  • When you access third-party content or services through the Platform, you do so at your own risk.

    8.6DMCA Compliance and Reporting Process

    Reefzoo complies with the Digital Millennium Copyright Act (DMCA). If you believe your copyrighted work has been used on the Platform without permission:

    1. Submit a written notification to Reefzoo's designated copyright agent from https://www.reefzoo.com/about/contact:

    * A physical or electronic signature of the copyright owner or authorized agent

    * Identification of the copyrighted work claimed to have been infringed

    * Identification of the infringing material and its location on the Platform

    * Your contact information (address, telephone number, email)

    * A statement that you have a good faith belief that the use is not authorized

    * A statement, under penalty of perjury, that the information provided is accurate and that you are authorized to act on behalf of the copyright owner

    2. Upon receipt of a proper notification, Reefzoo will:

    * Remove or disable access to the allegedly infringing material

    * Take reasonable steps to notify the content provider

    * Follow appropriate procedures for counter-notices

    3. Counter-notices:

    * Users who believe their content was wrongfully removed may submit a counter-notice

    * Counter-notices must include specific elements required by the DMCA

    * Upon receipt of a valid counter-notice, Reefzoo may restore the content after 10-14 business days unless the copyright owner initiates legal proceedings

    Reefzoo may terminate accounts of users who are repeat infringers in appropriate circumstances.

    9PRIVACY & DATA

    9.2Data Collection Statement

    Reefzoo collects various types of data through your use of the Platform, including:

  • Account and profile information
  • Transaction and payment details
  • Content you post or upload
  • Communications with other users
  • Usage data and interactions with the Platform
  • Device and browser information
  • Location data (with appropriate permissions)
  • Information from third-party services (with your consent)
  • We collect this information when you provide it directly, through your use of the Platform, and from third parties as described in our Privacy Policy.

    9.3How Data is Used Within the Platform

    Reefzoo uses the data we collect to:

  • Provide, maintain, and improve the Platform
  • Process transactions and fulfill orders
  • Personalize your experience and content
  • Communicate with you about your account and activities
  • Recommend listings, content, and features that may interest you
  • Monitor and analyze usage patterns and trends
  • Protect the security and integrity of the Platform
  • Enforce these Terms and other policies
  • Comply with legal obligations
  • Your data may be used for additional purposes as described in our Privacy Policy.

    9.4Analytics and Performance Data

    Reefzoo uses analytics and performance monitoring tools to:

  • Understand how users interact with the Platform
  • Identify bugs and performance issues
  • Improve user experience and interface design
  • Optimize Platform functionality
  • Measure the effectiveness of features and content
  • Track business metrics and trends
  • This may involve the use of cookies, pixel tags, and similar technologies as described in our Privacy Policy. You can manage certain aspects of tracking technologies through your browser settings.

    9.5Third-Party Service Providers

    Reefzoo works with trusted third-party service providers who perform services on our behalf, including:

  • Payment processing and financial services
  • Hosting and cloud storage
  • Analytics and performance monitoring
  • Email and communication delivery
  • Customer support services
  • Marketing and advertising
  • These service providers may have access to your personal information as necessary to perform their functions, but are contractually prohibited from using it for other purposes. All service providers are required to maintain appropriate security measures to protect your data.

    9.6Data Security Measures

    Reefzoo implements reasonable security measures to protect your data, including:

  • Oauth secure account creation
  • Regular security assessments and testing
  • Access controls and authentication requirements
  • However, no method of transmission or storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials and for any activities that occur under your account.

    For more detailed information about our privacy and data practices, please review our full Privacy Policy.

    10PLATFORM FEATURES

    10.1Community Pillar Usage Terms

    The Community Pillar of Reefzoo enables users to share experiences, knowledge, and content related to reef keeping. When using Community features:

  • You may create posts, comments, and interactive content as permitted by your account type.
  • All User Content posted within the Community Pillar is subject to the User-Generated Content terms in Section 6.
  • Community participation must comply with Community Standards in Section 7.
  • You may create and share reef system profiles, progress updates, and related documentation.
  • You may engage with other users through comments, likes, and other interaction tools provided by the Platform.
  • You may not use Community features primarily for commercial purposes without specific authorization from Reefzoo.
  • You may not create, use, or control multiple accounts to manipulate visibility, engagement metrics, or to circumvent moderation actions.
  • You may not scrape, collect, or harvest information about other users through Community features.
  • Reefzoo reserves the right to feature selected Community content in promotional materials, subject to the license terms in Section 6.
  • Reefzoo may modify, restrict, or discontinue any Community feature at any time.
  • Users understand that Community content is created by other users, not Reefzoo, and Reefzoo makes no representations regarding the accuracy, safety, or legality of such content.

    10.2Insights Pillar Usage Terms

    The Insights Pillar provides educational and informational content related to the reef aquarium hobby:

  • You may access and consume Insights content as permitted by your account type and applicable subscription level.
  • You may share links to Insights content with attribution to Reefzoo.
  • You may not reproduce, distribute, modify, or create derivative works from Insights content without explicit permission from Reefzoo.
  • You may not represent Insights content as your own or remove any copyright notices, attributions, or other proprietary designations.
  • You may not use automated methods to systematically download or extract Insights content.
  • Insights content is provided for informational purposes only and should not be considered professional advice.
  • Reefzoo does not warrant that Insights content is error-free, comprehensive, or suitable for any particular purpose.
  • Reefzoo may update, modify, or remove Insights content at any time without notice.
  • Some Insights content may be provided by third-party contributors; such content represents the views of those contributors and not necessarily those of Reefzoo.
  • Reefzoo may offer premium or subscription-based access to certain Insights content, subject to additional terms.
  • 10.3CoralDB Usage Restrictions

    CoralDB is Reefzoo's proprietary database of coral species, market data, and related information:

  • You may search, browse, and view CoralDB information as permitted by your account type.
  • You may use CoralDB information for personal, non-commercial purposes related to the reef aquarium hobby.
  • You may not copy, scrape, download, or systematically extract data from CoralDB.
  • You may not create derivative databases or competitive products using CoralDB information.
  • You may not reverse engineer, decompile, or otherwise attempt to extract the source code, algorithms, or data structures underlying CoralDB.
  • You may not remove, circumvent, or defeat any security measures implemented to protect CoralDB.
  • You may not redistribute, publish, or commercially exploit any CoralDB content without explicit permission from Reefzoo.
  • You acknowledge that CoralDB is a continuously evolving resource and information may be updated, corrected, or removed over time.
  • Reefzoo provides CoralDB "as is" without warranties of accuracy, completeness, or fitness for particular purposes.
  • Reefzoo reserves the right to restrict access to some or all of CoralDB based on account type, subscription status, or other factors.
  • 10.4Future Features Disclaimer

    Reefzoo is constantly developing and improving the Platform:

  • Features, functionality, and content may change over time.
  • Reefzoo may add, modify, or remove features at its sole discretion.
  • Reefzoo may announce planned features or improvements, but such announcements do not constitute a commitment to deliver those features within any specific timeframe or at all.
  • Beta or preview features may be made available to users before full release and may be subject to additional terms.
  • Users may provide feedback on existing or potential features, but such feedback does not create any obligation for Reefzoo to implement suggestions.
  • Reefzoo may offer new services, features, or content that may require acceptance of additional terms or payment of additional fees.
  • Users have no vested right to any particular feature, interface, or functionality.
  • Reefzoo will not be liable for any loss or damage resulting from the modification, suspension, or discontinuation of any feature or service.
  • If a paid feature is substantially modified or discontinued, Reefzoo may, at its discretion, offer appropriate refunds or credits, but is not obligated to do so.
  • By continuing to use the Platform after changes to features, you accept such changes.
  • 10.5Platform Availability and Maintenance

    Reefzoo strives to maintain Platform availability, but cannot guarantee uninterrupted access:

  • The Platform may experience downtime for scheduled maintenance, which Reefzoo will attempt to announce in advance when possible.
  • Emergency maintenance may occur without prior notice to address security concerns or critical issues.
  • The Platform may experience temporary outages, slowdowns, or errors due to technical issues, traffic volume, or factors beyond Reefzoo's control.
  • Certain features may be temporarily unavailable during updates or maintenance periods.
  • Reefzoo does not guarantee that the Platform will be available, without interruption, error-free, or compatible with all devices or software.
  • Reefzoo reserves the right to suspend access to the Platform, either completely or partially, for maintenance, updates, or security purposes.
  • Reefzoo will make reasonable efforts to minimize disruption during maintenance activities.
  • Reefzoo is not liable for any damages or losses resulting from Platform unavailability.
  • Users acknowledge that Reefzoo is in active development and technical issues may occur.
  • In the event of extended unplanned outages, Reefzoo will make reasonable efforts to restore service promptly and to communicate status updates to users.
  • 10.6Commercial Posting Restrictions

    The Platform is primarily intended for community engagement and marketplace transactions related to the reef aquarium hobby:

  • Advertising or commercial content beyond standard marketplace listings requires explicit permission from Reefzoo.
  • Businesses interested in advertising on the Platform must contact Reefzoo directly and may be subject to additional terms and fees.
  • Users may not post advertising content disguised as community contributions.
  • Users may not engage in direct marketing to other users through the Platform's messaging or comment features without those users' consent.
  • Sponsored content must be clearly identified as such.
  • Reefzoo reserves the right to remove unauthorized commercial content.
  • Commercial users (including but not limited to retailers, manufacturers, and service providers) may be required to establish specific commercial accounts subject to additional terms.
  • Reefzoo may establish designated areas or features specifically for commercial content.
  • Reefzoo reserves the right to moderate, restrict, or remove any commercial content at its sole discretion.
  • Violation of commercial posting restrictions may result in content removal, account restrictions, or termination.
  • 11DISCLAIMERS & LIMITATIONS

    11.1"As-Is" Service Provision

    THE PLATFORM AND ALL SERVICES PROVIDED BY REEFZOO ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

  • WARRANTIES OF MERCHANTABILITY
  • FITNESS FOR A PARTICULAR PURPOSE
  • NON-INFRINGEMENT
  • ACCURACY, COMPLETENESS, OR RELIABILITY
  • SECURITY OR ERROR-FREE OPERATION
  • AVAILABILITY OR UNINTERRUPTED ACCESS
  • CORRECTION OF DEFECTS OR ERRORS
  • TO THE FULLEST EXTENT PERMITTED BY LAW, REEFZOO DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, AND SPECIFICALLY DISCLAIMS ALL IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

    REEFZOO DOES NOT WARRANT THAT THE PLATFORM WILL MEET YOUR REQUIREMENTS, THAT DEFECTS WILL BE CORRECTED, OR THAT THE PLATFORM IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOUR USE OF THE PLATFORM IS AT YOUR SOLE RISK.

    11.2No Warranties for Marketplace Transactions

    REEFZOO IS NOT A PARTY TO TRANSACTIONS BETWEEN USERS AND MAKES NO REPRESENTATIONS OR WARRANTIES REGARDING:

  • THE EXISTENCE, QUALITY, SAFETY, OR LEGALITY OF ITEMS ADVERTISED
  • THE TRUTH OR ACCURACY OF USERS' CONTENT OR LISTINGS
  • THE ABILITY OF SELLERS TO SELL ITEMS
  • THE ABILITY OF BUYERS TO PAY FOR ITEMS
  • THE PERFORMANCE OF ANY USER IN COMPLETING A TRANSACTION
  • THE CONDITION, QUALITY, OR FITNESS OF ANY ITEM SOLD
  • THE SURVIVAL OF ANY LIVESTOCK DURING OR AFTER SHIPPING
  • THE AUTHENTICITY OR PROVENANCE OF ANY ITEM
  • THE CONFORMITY OF ITEMS TO THEIR DESCRIPTIONS
  • THE OUTCOME OF ANY TRANSACTION
  • USERS ACKNOWLEDGE THAT THEY ARE SOLELY RESPONSIBLE FOR DETERMINING THE SUITABILITY OF ANY TRANSACTION THEY ENTER INTO.

    11.3Disclaimer of Liability for Seller-Buyer Transactions

    TO THE FULLEST EXTENT PERMITTED BY LAW, REEFZOO SHALL NOT BE LIABLE FOR ANY CLAIMS, DAMAGES, DEMANDS, LOSSES, LIABILITIES, COSTS, OR EXPENSES OF ANY KIND, WHETHER DIRECT OR INDIRECT, ARISING FROM OR RELATING TO:

  • ANY TRANSACTION OR RELATIONSHIP BETWEEN USERS
  • ANY CONTENT, ITEMS, OR SERVICES PROVIDED BY USERS
  • ANY INJURIES, LOSSES, OR DAMAGES ARISING FROM ITEMS PURCHASED THROUGH THE PLATFORM
  • ANY MISREPRESENTATIONS BY USERS
  • ANY DEFECTS IN ITEMS SOLD THROUGH THE PLATFORM
  • ANY MISDELIVERY, DELAYED DELIVERY, OR NON-DELIVERY OF ITEMS
  • ANY UNAUTHORIZED ACCESS TO PERSONAL OR FINANCIAL INFORMATION
  • ANY DISPUTES BETWEEN USERS
  • ANY DEATH OR INJURY TO LIVESTOCK RESULTING FROM SHIPPING, HANDLING, OR CARE
  • USERS RELEASE REEFZOO FROM ANY CLAIMS RELATED TO ITEMS SOLD THROUGH THE PLATFORM, INCLUDING CLAIMS FOR DEFECTIVE ITEMS, MISREPRESENTATIONS, OR ITEMS THAT CAUSED PHYSICAL INJURY (INCLUDING PRODUCT LIABILITY CLAIMS).

    11.4Force Majeure Provisions

    NEITHER REEFZOO NOR ITS USERS SHALL BE LIABLE FOR ANY FAILURE OR DELAY IN PERFORMANCE RESULTING FROM CAUSES BEYOND THEIR REASONABLE CONTROL, INCLUDING BUT NOT LIMITED TO:

  • ACTS OF GOD, NATURAL DISASTERS, OR EXTREME WEATHER EVENTS
  • WAR, TERRORISM, RIOTS, CIVIL UNREST, OR PUBLIC EMERGENCY
  • STRIKES, LABOR DISPUTES, OR OTHER INDUSTRIAL DISTURBANCES
  • ELECTRICAL, INTERNET, OR TELECOMMUNICATION OUTAGES
  • GOVERNMENT ACTIONS OR INTERVENTIONS
  • FIRE, EXPLOSION, OR UNAVOIDABLE ACCIDENTS
  • HEALTH EMERGENCIES, EPIDEMICS, OR PANDEMICS
  • CYBERSECURITY INCIDENTS OR ATTACKS BY THIRD PARTIES
  • SHIPPING CARRIER DELAYS OR DISRUPTIONS
  • ANY OTHER EVENTS BEYOND REASONABLE CONTROL
  • THE AFFECTED PARTY SHALL USE REASONABLE EFFORTS TO MITIGATE THE EFFECTS OF SUCH EVENTS AND RESUME PERFORMANCE AS SOON AS REASONABLY POSSIBLE.

    11.5Service Interruption Disclaimer

    REEFZOO DOES NOT GUARANTEE CONTINUOUS, UNINTERRUPTED, OR SECURE ACCESS TO THE PLATFORM. OPERATION OF THE PLATFORM MAY BE INTERFERED WITH BY NUMEROUS FACTORS OUTSIDE OF REEFZOO'S CONTROL. REEFZOO SHALL NOT BE LIABLE FOR ANY INTERRUPTIONS, DELAYS, FAILURES, OR ERRORS IN THE PLATFORM OR ITS SERVICES, INCLUDING:

  • SERVER DOWNTIME OR TECHNICAL PROBLEMS
  • TELECOMMUNICATION OR INTERNET FAILURES
  • SYSTEM ERRORS OR BUGS
  • DATA CORRUPTION OR LOSS
  • SCHEDULED MAINTENANCE OR UPDATES
  • EMERGENCY MAINTENANCE
  • SECURITY BREACHES OR ATTACKS
  • CAPACITY ISSUES OR OVERLOADS
  • ANY OTHER TECHNICAL ISSUES AFFECTING THE PLATFORM
  • USERS ACKNOWLEDGE THAT TEMPORARY INTERRUPTIONS IN SERVICE ARE REASONABLE AND EXPECTED.

    11.6Platform Development Status Acknowledgment

    USERS ACKNOWLEDGE THAT REEFZOO IS IN ACTIVE DEVELOPMENT AND AGREE THAT:

  • THE PLATFORM MAY CONTAIN BUGS, ERRORS, OR INACCURACIES
  • CERTAIN FEATURES MAY BE LIMITED, RESTRICTED, OR UNDER DEVELOPMENT
  • THE PLATFORM AND ITS FEATURES MAY CHANGE SIGNIFICANTLY OVER TIME
  • SOME ANNOUNCED FEATURES OR FUNCTIONALITY MAY BE DELAYED OR CANCELED
  • TECHNICAL ISSUES OR PERFORMANCE PROBLEMS MAY OCCUR
  • REEFZOO MAY PRIORITIZE DEVELOPMENT BASED ON BUSINESS NEEDS AND USER FEEDBACK
  • NOT ALL FEATURES WILL BE AVAILABLE TO ALL USERS AT ALL TIMES
  • EXPERIMENTAL OR BETA FEATURES MAY BE PROVIDED WITH LIMITED SUPPORT
  • USERS AGREE TO USE THE PLATFORM WITH THE UNDERSTANDING THAT IT IS A DEVELOPING SERVICE AND ACCEPT THE ASSOCIATED RISKS.

    11.7Limitation of Liability

    TO THE FULLEST EXTENT PERMITTED BY LAW, IN NO EVENT SHALL REEFZOO, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AFFILIATES, OR LICENSORS BE LIABLE FOR ANY INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR EXEMPLARY DAMAGES, INCLUDING WITHOUT LIMITATION:

  • DAMAGES FOR LOSS OF PROFITS, GOODWILL, USE, DATA, OR OTHER INTANGIBLE LOSSES
  • DAMAGES RELATING TO ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE PLATFORM
  • DAMAGES RELATED TO UNAUTHORIZED ACCESS, USE, OR ALTERATION OF YOUR CONTENT OR ACCOUNT
  • DAMAGES FOR BUSINESS INTERRUPTION, LOSS OF BUSINESS OPPORTUNITY, OR COMPUTER FAILURE
  • DAMAGES ARISING FROM ANY TRANSACTION ENTERED INTO THROUGH THE PLATFORM
  • DAMAGES ARISING FROM THE DEATH OR INJURY OF ANY LIVESTOCK OR OTHER ITEMS PURCHASED THROUGH THE PLATFORM
  • DAMAGES RELATING TO YOUR USE OF OR INABILITY TO USE THE PLATFORM
  • DAMAGES RELATING TO ANY COMMUNICATION OR INTERACTION WITH OTHER USERS
  • WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), PRODUCT LIABILITY, OR ANY OTHER LEGAL THEORY, AND WHETHER OR NOT REEFZOO HAS BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE.

    IN NO EVENT SHALL REEFZOO'S AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING FROM OR RELATING TO THE PLATFORM OR THESE TERMS EXCEED THE GREATER OF: (A) $100 USD OR (B) THE AMOUNT OF FEES YOU PAID TO REEFZOO IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO LIABILITY.

    THE LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN REEFZOO AND YOU. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, SO THE ABOVE LIMITATION MAY NOT APPLY TO YOU.

    11.8Indemnification Requirements

    YOU AGREE TO DEFEND, INDEMNIFY, AND HOLD HARMLESS REEFZOO, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, AND AFFILIATES FROM AND AGAINST ANY AND ALL CLAIMS, LIABILITIES, DAMAGES, LOSSES, COSTS, EXPENSES, OR FEES (INCLUDING REASONABLE ATTORNEYS' FEES) THAT SUCH PARTIES MAY INCUR AS A RESULT OF OR ARISING FROM:

  • YOUR VIOLATION OF THESE TERMS
  • YOUR USE OR MISUSE OF THE PLATFORM
  • YOUR USER CONTENT
  • YOUR VIOLATION OF ANY LAWS, RULES, REGULATIONS, CODES, STATUTES, ORDINANCES, OR ORDERS OF ANY GOVERNMENTAL OR QUASI-GOVERNMENTAL AUTHORITIES
  • YOUR VIOLATION OF THE RIGHTS OF ANY THIRD PARTY, INCLUDING ANY INTELLECTUAL PROPERTY RIGHT, PUBLICITY, CONFIDENTIALITY, PROPERTY, OR PRIVACY RIGHT
  • YOUR BROKER OR FRAUDULENT ACTIVITY
  • ANY MISREPRESENTATION MADE BY YOU
  • ANY TRANSACTION YOU ENTER INTO WITH ANOTHER USER
  • ANY ITEMS YOU SELL OR PURCHASE THROUGH THE PLATFORM
  • ANY DISPUTES OR ISSUES BETWEEN YOU AND ANOTHER USER
  • REEFZOO RESERVES THE RIGHT, AT YOUR EXPENSE, TO ASSUME THE EXCLUSIVE DEFENSE AND CONTROL OF ANY MATTER FOR WHICH YOU ARE REQUIRED TO INDEMNIFY US, AND YOU AGREE TO COOPERATE WITH OUR DEFENSE OF THESE CLAIMS. YOU AGREE NOT TO SETTLE ANY MATTER WITHOUT THE PRIOR WRITTEN CONSENT OF REEFZOO. REEFZOO WILL USE REASONABLE EFFORTS TO NOTIFY YOU OF ANY SUCH CLAIM, ACTION, OR PROCEEDING UPON BECOMING AWARE OF IT.

    THIS INDEMNIFICATION OBLIGATION WILL SURVIVE THESE TERMS AND YOUR USE OF THE PLATFORM.

    12DISPUTE RESOLUTION

    12.1Governing Law

    These Terms and any disputes arising out of or related to these Terms or the Platform shall be governed by and construed in accordance with the laws of the State of Colorado, without regard to its conflict of law principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply to these Terms.

    12.2Informal Dispute Resolution

    Before initiating any arbitration or court proceeding, you and Reefzoo agree to first attempt to resolve any dispute informally. To initiate this process, you must send a written notice of your concern or dispute ("Notice of Dispute") to [[email protected]] that includes: (1) your name, (2) your contact information (including email address and phone number), (3) a detailed description of the dispute, and (4) your proposed resolution.

    If Reefzoo has a dispute with you, we will send a Notice of Dispute to the email address associated with your account. Once a Notice of Dispute is received, the recipient has 60 days to respond and attempt to reach a resolution. Both parties agree to make good faith efforts to resolve any dispute through informal discussion.

    12.3Binding Arbitration

    If a dispute cannot be resolved through the informal dispute resolution process within 60 days, either party may initiate binding arbitration as the sole means to resolve claims (except as provided in Section 12.5 below). Specifically, all claims arising out of or relating to these Terms, the Platform, or our Services shall be finally settled by binding arbitration administered by the American Arbitration Association ("AAA") in accordance with its Consumer Arbitration Rules.

    The arbitration will be conducted by a single arbitrator selected either by mutual agreement or by the AAA in accordance with its rules. The arbitration shall be conducted in English and all submissions shall be made in English. The place of arbitration shall be Denver, Colorado, unless the arbitrator determines another location is more appropriate. The arbitrator's decision shall be based on these Terms and applicable law.

    The arbitrator shall have the authority to award any legal or equitable remedy available in court, including injunctive relief, but shall not have the authority to order an amendment of these Terms. The arbitrator's award shall be final and binding on all parties and may be entered as a judgment in any court of competent jurisdiction.

    12.4Class Action and Jury Trial Waiver

    YOU AND REEFZOO AGREE THAT EACH PARTY MAY BRING DISPUTES AGAINST THE OTHER PARTY ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE ACTION OR PROCEEDING. FURTHERMORE, UNLESS BOTH PARTIES AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS, AND MAY NOT OTHERWISE PRESIDE OVER ANY FORM OF A REPRESENTATIVE OR CLASS PROCEEDING.

    YOU AND REEFZOO EACH ACKNOWLEDGE THAT, BY AGREEING TO THESE TERMS, BOTH PARTIES ARE WAIVING THE RIGHT TO A TRIAL BY JURY AND TO PARTICIPATE IN A CLASS ACTION.

    12.5Small Claims Court Exception

    Notwithstanding the foregoing, either party may bring an individual action in small claims court in the county of your residence (if you are a consumer) or in Gunnison County, Colorado (in all other cases), provided such action remains in that court, is made on an individual (non-class) basis, and does not seek relief exceeding the jurisdictional limits of that court.

    12.6Intellectual Property Exception

    Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect intellectual property rights pending the completion of arbitration.

    12.7Arbitration Costs

    For arbitration claims:

  • Each party will be responsible for their own attorneys' fees and expenses unless the arbitrator awards them to a party based on applicable law.
  • The parties will equally share the AAA filing, administration, and arbitrator fees for any arbitration initiated in accordance with the notice and other requirements in these Terms.
  • The arbitration will typically be conducted by telephone, online, or based on written submissions to minimize costs for all parties, unless the arbitrator determines an in-person hearing is necessary.
  • 12.8Opt-Out Right

    You have the right to opt out of this Arbitration Agreement within 30 days after the date you first accept these Terms by sending an email to Reefzoo support with your name, email address associated with your account, and a clear statement that you wish to opt out of the arbitration provision. If you opt out of the arbitration provision, Sections 12.3, 12.4, and 12.7 will not apply to you, but the remainder of the Terms will continue to apply.

    12.9Venue for Judicial Proceedings

    Any judicial proceedings (other than small claims actions as described above) that are permitted under these Terms must be brought exclusively in the state or federal courts located in Denver County, Colorado, and both parties consent to venue and personal jurisdiction in these courts.

    12.10Time Limitation for Claims

    You agree that regardless of any statute or law to the contrary, any claim or cause of action arising out of or related to these Terms, the Platform, or our Services must be filed within one (1) year after such claim or cause of action arose, or be forever barred. This time limitation does not apply to residents of jurisdictions where such limitations are prohibited by applicable law.

    12.11Severability

    If any portion of this Dispute Resolution section is found to be unenforceable or unlawful, the unenforceable or unlawful provision shall be severed from these Terms. The severance of such provision shall not affect the validity and enforceability of the remaining provisions of this Section or the Terms.

    13GENERAL PROVISIONS

    13.1Entire Agreement

    These Terms, together with the Privacy Policy and any other agreements expressly incorporated by reference, constitute the entire and exclusive understanding and agreement between you and Reefzoo regarding your use of the Platform. These Terms supersede and replace any and all prior oral or written understandings or agreements between you and Reefzoo regarding your use of the Platform. No other terms or conditions of any kind will be effective or binding unless expressly agreed to in writing between you and an authorized representative of Reefzoo.

    13.2Severability

    If any provision of these Terms is held invalid, void, or unenforceable by a court of competent jurisdiction, that provision shall be limited or eliminated to the minimum extent necessary so that these Terms shall otherwise remain in full force and effect and enforceable. The invalidity of any provision shall not affect the validity of the remaining provisions of these Terms.

    13.3No Waiver

    No waiver of any term of these Terms shall be deemed a further or continuing waiver of such term or any other term. Reefzoo's failure to assert any right or provision under these Terms shall not constitute a waiver of such right or provision. No waiver by Reefzoo of any breach or default hereunder shall be deemed a waiver of any subsequent breach or default.

    13.4Assignment

    You may not assign or transfer these Terms, by operation of law or otherwise, without Reefzoo's prior written consent. Any attempt by you to assign or transfer these Terms without such consent will be null and void. Reefzoo may freely assign or transfer these Terms without restriction. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors and permitted assigns.

    13.5Relationship of Parties

    Nothing in these Terms shall be construed as creating a partnership, joint venture, agency, employment, or fiduciary relationship between you and Reefzoo. Neither you nor Reefzoo has any authority to bind the other in any respect. You are not authorized to make any statements, representations, or commitments of any kind on Reefzoo's behalf without Reefzoo's prior written consent.

    13.6Third-Party Beneficiaries

    These Terms do not and are not intended to confer any rights or remedies upon any person or entity other than you and Reefzoo, except that the limitations of liability and indemnities set forth in these Terms inure to the benefit of Reefzoo's affiliates, officers, directors, employees, agents, and representatives.

    13.7Force Majeure

    Reefzoo shall not be liable for any failure to perform its obligations under these Terms where such failure results from any cause beyond Reefzoo's reasonable control, including but not limited to, acts of God, natural disasters, pandemic, epidemic, war, terrorism, civil unrest, malicious damage, compliance with any law or governmental order, rule, regulation or direction, accident, breakdown of equipment, shortage of utilities or supplies, internet or telecommunications disruptions, or any similar events.

    13.8Survival

    All provisions of these Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.

    13.9Notices

    Any notices or other communications provided by Reefzoo under these Terms, including those regarding modifications to these Terms, will be given: (i) via email to the email address you provide; or (ii) by posting to the Platform. For notices made by email, the date of receipt will be deemed the date on which such notice is transmitted.

    13.10Headings

    The section titles and headings in these Terms are for convenience only and have no legal or contractual effect.

    13.11Contact Information

    For questions about these Terms or the Platform, please contact Reefzoo at from https://www.reefzoo.com/about/contact

    14CHANGES TO TERMS

    14.1Right to Modify Terms

    Reefzoo reserves the right, in its sole discretion, to modify or replace these Terms at any time. Because our Platform evolves over time, the terms and conditions under which we offer the Platform may need to change.

    14.2Notification Method for Changes

    If Reefzoo makes material changes to these Terms, we will provide notification through the Platform and/or by sending an email to the email address associated with your account. We may or may not also notify you of certain changes through other means, such as a banner on our website or a notification when you sign in.

    14.3Review of Changes

    It is your responsibility to review these Terms periodically to stay informed of updates. The date of the most recent revision of these Terms will be displayed at the top of the Terms. Continued use of the Platform following the posting of revised Terms means that you accept and agree to the changes.

    14.4Material Changes

    For material changes to these Terms:

  • We will clearly indicate which terms have been changed.
  • We may designate changes as "material" in our reasonable discretion.
  • Material changes may include significant modifications to the Platform, changes to fees or payment terms, or changes to the way we resolve disputes.
  • 14.5Continued Use Constitutes Acceptance

    Your continued use of the Platform after the effective date of any changes to these Terms constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Platform before the changes become effective.

    14.6Special Handling of Material Changes

    For certain material changes that significantly impact user rights or obligations:

  • We may require affirmative acceptance of the updated Terms before you can continue to use the Platform.
  • If you do not accept such material changes, your access to certain features of the Platform may be limited, or you may be unable to continue using some or all of the Platform.
  • 14.7Effective Date of Changes

    All changes will become effective upon posting on the Platform, unless otherwise specified. Changes will not apply retroactively to actions that occurred before the effective date of the changes unless legally required.

    14.8Prior Versions

    Reefzoo may, at its discretion, maintain an archive of previous versions of these Terms. If you have questions about prior versions, please contact us using the information provided in Section 13.11.

    These Terms of Service were last updated on March 20, 2025. If you have any questions about these terms, please contact us from our contact page.