Welcome to Reefzoo! At Reefzoo LLC ("Reefzoo," "we," "us," or "our"), we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, applications, and tools (collectively, the "Platform").

We design our data practices to satisfy the requirements of the jurisdictions in which we operate, including applicable U.S. state privacy laws. This Privacy Policy applies to all users of the Platform, regardless of how they access it.

This Privacy Policy covers:

By accessing or using our Platform, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Platform.

Account Information

Content You Create

Transaction Information

Note that payment card information is collected and processed directly by our payment processor, Stripe. We do not store complete payment card details on our servers.

Usage Information

Device Information

Tracking Technologies

We and our service providers may use various technologies to collect and store information when you use our Platform, including cookies, web beacons, pixel tags, and similar technologies. These technologies help us:

We use analytics services such as Google Analytics to help us understand how users engage with our Platform. These services may use cookies and similar technologies to collect information about your use of the Platform and other websites.

We may receive information about you from third parties, including:

Certain information you provide is publicly visible on the Platform:

Please be aware that any information you post publicly on the Platform can be seen, collected, and used by others. We strongly encourage you to use good judgment about what information you choose to make public.

We share information with service providers who perform services on our behalf, including:

These service providers are contractually obligated to use your information only as necessary to provide services to us and in accordance with this Privacy Policy.

We may disclose your information when we believe in good faith that disclosure is necessary to:

If Reefzoo is involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred or disclosed as part of that transaction. We will take reasonable steps to ensure that your information continues to be treated in accordance with this Privacy Policy.

We may share your information with third parties when you give us your explicit consent to do so.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

When you delete your account, we will remove your personal information from our active databases, typically within 30 days. However, some information may remain in our systems for a reasonable period as part of our backup processes or to comply with legal obligations. Certain public activity information (such as posts, comments, reviews) may remain visible to others even after you delete your account.

You can update your account information at any time through your account settings. This includes your profile information, notification preferences, and shipping addresses.

You can manage your communication preferences by:

Depending on your location, you may have certain rights regarding your personal information, which may include:

To exercise these rights, you can:

Please note that for security reasons, we may need to verify your identity before processing your request. We will respond to valid requests within the timeframes required by applicable law.

Some browsers offer a "Do Not Track" ("DNT") signal that indicates to websites that you do not want your online activity tracked. Because there is not yet a common understanding of how to interpret DNT signals, we currently do not respond to them. However, we do give you choices about the information we collect and how it is used.

We implement reasonable security measures designed to protect the personal information we collect, both during transmission and once we receive it. These measures include:

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

The Platform is not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you believe that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

Reefzoo is based in the United States, and by using our Platform, your information may be transferred to, stored, or processed in the United States and other countries which may not have equivalent privacy or data protection laws. When we transfer, store, or process your personal information outside of your jurisdiction, we take appropriate safeguards to ensure that your information is treated securely and in accordance with this Privacy Policy and applicable laws.

By using our Platform, you consent to these transfers. If you have any questions about such transfers, please contact us using the information provided at the end of this Privacy Policy.

We may update this Privacy Policy from time to time. If we make material changes, we will notify you through the Platform, by email, or by other means before the changes become effective. Your continued use of the Platform after the effective date of any changes to this Privacy Policy constitutes your acceptance of the revised policy.

We encourage you to review this Privacy Policy periodically to stay informed about our data practices. The date of the most recent revision will be indicated at the top of this Privacy Policy.

California residents may have additional rights regarding their personal information under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These rights may include:

To exercise these rights, please contact us using the information provided at the end of this Privacy Policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

https://www.reefzoo.com/about/contact

Please include your name, contact information, and the nature of your request so that we can respond appropriately and promptly.

By using our Platform, you acknowledge that you have read and understood this Privacy Policy.